Website Makeover

The “Website Makeover” Service to Improve Your Website Design:

Do you have a website but it’s not bringing you the leads or customers you’d like? We can create a search engine optimisation report to higlight any problems and website design improvements. We can take a look at your website and its likelihood of being found by your target market. In addition we analyse your competitors’ sites to ascertain what needs to be done to ensure that your site is better optimised than theirs.

The most common mistake made by small businesses is the assumption that because they have a pretty good-looking site, that’s it, the customers will see it and respond. Wrong, I’m afraid - it’s not as easy as that.

We can take a long, hard look at your website and see how it can be improved. Action taken to improve your prospects of being placed at or near the top of search engines such as Google or Yahoo.

We can also make it more pro-active so you communicate with your customers via your web presence, so at last you maximise the potential of online advertising for you. What does that mean? More new customers, more customer loyalty, more sales, bigger sales, – more profit for you and your business!

Imagine you had the contact details of everyone who ever set foot inside your door, or who spent money in your business. You could contact those people whenever you had a new range of products in, or a sale on, or just to remind them that you exist! You could befriend your customers and remind them to come and have a look at what you have to offer. Of course, some small businesses such as Dentists or Opticians already have the details of their customers on file, but many, especially those who rely on foot traffic such as shops, do not. Also, this information could be transmitted at the click of a mouse rather than by laborious mailing processes. We can do this for you.

You could be following up with customers online, or pre-selling to them when you know you have an exciting new line or service about to be offered! It’s called a “Direct Response” website. Even wishing your customers a Merry Christmas is good PR and reminds them that you’re out there. That’s a whole lot different to having some site full of “bells and whistles” and pretty graphics that nobody sees.

Every business is different, and different marketing approaches are appropriate. In our experience there’s nothing worse than some smartypants coming up with ideas you tried five years ago (and which failed miserably) and offering them to you as if they’re the Holy Grail. Such as “Why don’t you put yourself in the Yellow Pages?” or “Why not try magazine advertising?” There are many many ways for the small businessman to transfer money into someone else’s pocket, and we’ve found that print advertising has often turned to be the worst offender for our businesses over the years. For some though it really is the bee’s knees: it all depends on the type of business and the target market. We are prepared to listen to you and brainstorm all our marketing ideas, although online is of course our speciality.

Why not talk to us and perhaps think about ordering our search engine optimisation report or website makeover?