Do You Have a Website Already?

What We at Message Marketing Can Offer You:

Our Search Engine Optimisation Reports & Affordable Search Engine Optimisation.

We can take a look at an existing web site and give you a no-nonsense analysis of your site's prospects in the search engines.  We make a reasonable charge for this service - but we offset your payment against our charges should you engage us to do what's necessary to put things right.

We look at basic search engine optimisation and the number, and quality of incoming links.  We are then able to assess just what needs to be done to take on your competitors.  Very often, there's little that needs to be done other than a few tweaks. 

Ethical search engine optimisation is frequently viewed as some sort of mysterious black art.  We sometimes wonder if this sort of mythology is propogated to enable SEO firms to charge more.  The truth is, there are good practises that the search engines like and bad ones they hate.  There are also aspects of web site building that the search engines neither love nor hate but cause them to treat a site with indifference.

Most web site owners are surprised to find out that the looks of a site have little to do with search engine rankings.  The fact is, the more bells and whistles, the greater the chance of something disrupting the search engine robots from properly crawling the site. 

If you know what you're doing you can avoid the pitfalls and get the balance just right.  An over enthusiastic approach can result in "over-optimisation".  This is when every aspect of a web sites design is geared to search engine success, often to the detriment of usablity.  sites like this tend to be downgraded by search engines.

More than likely you will need more incoming links.  We will advise you on this.  We won't try to sell you thousands of links - most local sites just don't need huge numbers to succeed.

A Summary of SEO Requirements.

A successful web site needs:

Lots of relevant text as content. Pictures are for clients benefit, not search engines.

A good number of incoming links from a variety of other web sites.

A natural readability, in other words written for the reader, not search engines.

Correct usage of appropriate key phrases whithout overdoing it.