Our Design Services
Our Website Design Service
As we’ve said, we design our small business websites to suit your circumstances and pocket. It must be stressed that none of what we do requires you to have any specialist knowledge. You just need to know your business, we’ll do the rest.
- We meet with you and discuss your business and its needs.
- We look at styles and agree on something you like.
- We arrange the purchase of a suitable domain name registered in your name.
- We build the site and show you what we’re doing to make sure we’re of the same mind.
- We launch the website and promote it on your behalf.
- We make alterations as required, such as Special offers etc.
- You just smile with delight and tell all your friends about our service!
We Don’t Stop There!
Once your site is live on the Internet, we get to work getting links from the appropriate sources so that the search engines get to recognise it as an authority in your particular field of endeavour. This is part of the “secret sauce” we bring to your business promotion.
Please bear in mind that there’s little point being in a good position in the search engines for search terms that nobody searches for, or that are unlikely to result in a purchase being made.
With this in mind you can understand how it’s so easy for a small business owner to be hoodwinked into paying good money to be listed in the search engines, only to find no improvement in their bottom line.
We ensure that the research is performed to find out what prospective customers are typing in when they look for your type of products.
Please don’t be fooled by silly claims about being number one. It’s what you’re number one for that matters.
It’s Cheaper than other Advertising.
The joy of having a good position in search engines is that it enables you to cut back on other forms of advertising. People don’t buy a paper or magazine to find you - they normally buy it for the local news. In other words, most of the people who see your expensive ad have no interest in it!
When someone searches the internet for a local business it’s because they’re ready to spend their money! They just want to know where.
So – What Next?
Click here if you don’t have a small business website or what is generally called an online presence.
If you have a web site that’s not getting traffic, it’s very likely we can help.
Far too many small businesses have been seduced into having a website produced for them – sometimes for extortionate sums of money – only to find little or no benefit.
Why should this be? The simple answer is that all too often sites are designed by people who, whilst they may be talented artistically, don’t have the specialist knowledge or tools to ensure that your website is visible in the search engines. Even worse, they may have inadvertently used some technique that search engines (such as Google) disapprove of. It’s an unfortunate fact that it’s all too easy for your site to disappear from one or more of the search engines as a result of what is known in Internet marketing circles as “black hat tactics”.
Sadly, even “white hat” web sites using perfectly “legal” promotion methods can fall foul of search engine algorithms; sites built with Flash are an example. You know the things – very impressive and pretty moving graphics that take forever to load! Most people click away before they get to the actual meat of the site.
Another common problem is that sites are often built to impress rather than function. This is usually referred to as style over substance. We avoid those pitfalls. This is why we don’t build Flash sites with all the gizmos that the search engines hate.
Direct Response:
We will ensure you are able to stay in touch with customers by the use of an automated email system: we will run this on your behalf. You just let us know what you want to say to them. Can you see the power in being able to tell your customers of your latest promotions, new lines, special offers, refits, redecoration, new services - or anything else you can think of to tell them about – automatically? And straight into their own homes?
We can also employ all sorts of ways to make signing up to your email list irresistable to visitors to your site.
Small business websites are more than just a hi-tech brochure, they should actively work for your business. We can show you how.