Why Should Your Business Have a Website?

If You Don’t Currently Have Web Site Designers Working on Your Behalf, This is for You:

Yes, we know, you’ve little or no knowledge or interest in the Internet yourself, let alone small business websites, or you didn’t until now.  You must have the feeling that this “Web Thingy” is passing you by, that everyone out there is looking at whatthechaponthetellysaid.co.uk, and you don’t know what it’s all about.  You might be totally technophobic so you don’t own a computer and can’t understand what all those kids do on them all the time – play games, chat to dodgy people in these “chat rooms”?  As for website designers what do they do?

Maybe there is a computer in the house but it’s just for the kids.  Perhaps (in the odd hour you can grab on the pesky thing) you have managed to buy or even sell a few things on Ebay, or write to your Aunt in Australia.  You don't need web site designers for that. 

The fact is that the Internet is a powerful marketing tool for your business.  Even local people look up businesses they might like to visit on the internet, because frankly once you have a computer it tends to feel like just too much trouble to heft that lead weight of a Yellow Pages on to your lap and do the finger walking thing.  How many times have you had to search the bottom of a cruddy bin to find the local paper, then it turns out to have no ads for what you’re looking for anyway? 

The Internet is so much more convenient and because of this web designers are much in demand for small business websites  A bonus is that these sites are cheaper than offline ads.

If someone types a search into an Internet Search Engine like Google for, say, “Cromer picture framer” or “North Walsham Jewellers” they may well find a Directory Site.  That’s fine, but just knowing your business name, address and phone number does not tell a potential customer whether you’re worth the petrol to visit.  If your nearest rival has a website showing exactly what they do and how great they look, count on it – the customer will go there every time.

If you’re a tourism-based business gaining most of your trade from visitors in the season, have you thought of how many visitors will bring their laptops or even internet-ready mobile phones with them, and be looking for places to go, see, or eat, online?

The package we offer is much more than just having your name, address and phone number out there on the ‘Net, though.  Say the person above has searched and found you amongst all the other names and addresses on one of these “phone book” style directory websites, well great, at least he knows you exist.  Imagine how much more you stand out from the crowd if you also have your own website with photos of what you do, what your business looks like, your products, and a comprehensive list or explanation of your services?   Now the potential customer (who was looking for exactly what you do and exactly where you do it!) knows you’re worth a visit or a phone call, he has a good idea whether you stock the product he’s after, or if you provide the service he’s looking for.

It doesn’t stop there.  It’s easy to find some flashy web site designers who will take vast sums of money from you, anything up to £20,000 (gulp!) for a great-looking site which takes about a minute to load up on the screen and flashing images and twirly swirly things.  Some of you may have already gone down that route and had your fingers burned because nobody can find that website or when they do there is nothing much of value on it.  It’s a vanity site, nothing more.

We will build you a “Direct Response” website designed specifically to get more customers and more money into your business.  We will work with you on your online marketing strategy as primarily we are Internet Marketers and have been successful at this for some years.  The website will be specially “optimised” for the search engines – that means that if you sell toys in Stalham, and someone is searching the Internet for “toys in Stalham”, you will be the first website they arrive at, at the click of a mouse.  How we do that is complicated and the result of our years of experience and understanding of how the Internet search engines work and what they’re looking for.

Our methods also enable you to communicate with your existing customers via the Internet and your website.  Let’s say you’ve had a major refit or décor change, started a sale on certain products, begun to stock a new line of products, expanded the services you offer, or just want to remind customers you’re still out there.  You can use the website to easily communicate all this to your customers in a friendly way, turning customers into friends.

We’re not about building sites that look like a Harry Potter movie but bring you nothing.  We won’t rip you off - We work from home, and we live locally in North Norfolk – so you know where we live!  We will work with you on your online marketing strategy so you can reap the rewards of your Direct Response Website bringing you more loyal customers and more profit on your bottom line.